Fruitisimo in
the media.
Everything you need to tell the Fruitisimo story — brand facts, media quotes, awards and key messaging for journalists and media partners.
The Fruitisimo story
in numbers.
Key Brand Facts
- → Founded 2003, Prague, Czech Republic
- → Market-leading fresh healthy beverage chain
- → 100+ stores in 5 European countries
- → Own production facility: Fruitisimo Factory
- → Plant-based fruit & vegetable beverages
- → Franchise model since 2013
- → Digital loyalty app & subscription model
- → Jan Hummel, CEO & Founder
Active Markets
- 🇨🇿 Czech Republic — Headquarters & Home Market
- 🇸🇰 Slovakia — Franchise (since 2007)
- 🇭🇺 Hungary — Franchise (since 2016)
- 🇩🇪 Germany — Company Owned (since 2023)
- 🇵🇱 Poland — Company Owned (since 2024)
Recognised across
Europe.
What the media
says about Fruitisimo.
Forbes — Czech Republic, May 2023
"Fruitisimo — a successful fresh healthy beverage chain — is expanding into new markets including Germany and Poland, accelerating its European growth."
Forbes — Hungary, March 2023
"Hungarian consumers are falling in love with Fruitisimo — the Czech fresh beverage chain that blends lifestyle with genuinely healthy drinks."
Jan Hummel — The Fruitisimo Story
Jan Hummel, CEO & Founder of Fruitisimo, has been featured in several business podcasts discussing entrepreneurship, the LWYL philosophy, and building a European franchise brand from scratch.
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