Fresh
Our drinks are made from real fruits and vegetables — always freshly blended right in front of you. It's authentic and real, every time. This isn't just about transparency; it's about celebrating the beauty and power of real ingredients.
Our Brand
The Fruitisimo Story
From a single bar in Prague to a European lifestyle movement — two decades of freshness, boldness and living what we love.
Fruitisimo Brand
A European leader in fresh healthy beverages.
Fruitisimo is a market-leading and multiple award-winning fresh healthy beverage chain — a European leader obsessed with providing freshly made, plant-based fruit and vegetable beverages that inspire people to live healthier, bolder, more joyful lives.
With 100+ stores across 5 countries, a proven franchise model, our own central production facility (Fruitisimo Factory), and a digital platform built for scale, Fruitisimo is positioned to accelerate its European growth through strategic franchise partnerships.
Our store formats range from 15 to 120 m², making the concept adaptable to malls, travel hubs, petrol stations, hospitals, high streets and shop-in-shop formats. This flexibility, combined with low CAPEX and strong unit economics, makes Fruitisimo one of Europe's most compelling franchise opportunities in the healthy food & beverage sector.
Fruitisimo at a glance
100+
Stores
5
Countries
2003
Founded in Prague
21
Years of Growth
Channels & Formats
Shopping malls · Travel hubs · Petrol stations · Hospitals · High streets · Shop-in-shop
Our Manifesto
We believe life should
We believe life should
taste as fresh and bold
as you dream it to be.
At Fruitisimo, we believe life should taste as fresh and as bold as you dream it to be. Slow down, take a breath, and enjoy something real — real fruit, honest blends, true passion in every cup. Our smoothies and juices are your daily dose of self-care, energy, and joy. We are here for those who choose real over fake, quality over shortcuts, and living life to the fullest.
Because small daily rituals have the power to fuel big, bold moves — quit whatever drains you, say yes to what excites you, step outside your comfort zone, and fill your day with what makes you feel alive.
"Live What You Love."
Brand Values
Three values.
Three values.
One philosophy.
Functional
We believe food and drinks should serve your body — with vitamins, minerals, and natural goodness to nourish and energize. But we're not a pharmacy. We don't preach, we inspire. Fruitisimo makes health feel joyful, natural, and part of your life.
Live What You Love
Do what excites you. Don't compromise on what matters. Every choice you make — including what you drink — is investing in yourself. That's what Fruitisimo is all about. A daily ritual of self-care, energy and joy.
The In-Store Experience
What customers feel
What customers feel
from the very first visit.
When someone steps into a Fruitisimo for the first time, three things hit immediately. They stay for the taste — and come back for the ritual.
Honest Connection
Inspired by our "Live What You Love" mindset that celebrates joy, boldness, and personal well-being.
Freshness on Display
Surrounded by vibrant premium displays of real, whole fruit — cleanliness, quality and passion visible everywhere.
Healthy Inspiration
Everything is made fresh in front of them. It's real. It's natural. It's unquestionably healthy.
Freshly Made
Drinks prepared right in front of you from real fruits and vegetables. Nothing hidden. Nothing artificial.
Live Show
Each order is kitchen theater. Watching your hand-crafted drink come to life is the Fruitisimo experience.
Visible Quality
You can see and taste the difference in every cup. Honest, vibrant, and truly healthy.
Our Journey
Two decades of growing boldly.
2003
Jan Hummel opens the first Fruitisimo fruity & ice-cream bar in Prague after being inspired by his work & travel experience in the USA
2007
Expansion to Slovakia — Fruitisimo's first international market
2013
Official launch of the Fruitisimo franchise model — opening the brand to partners across Central Europe
2016
Expansion into Hungary — the brand enters its third international market
2020
Digital loyalty & ordering app launches — Fruitisimo goes omnichannel
2022
Entry into retail — Fruitisimo products reach retail shelves
2023
Expansion to Germany — the brand enters Western Europe
2024
Expansion to Poland — 100+ stores across 5 countries. The next chapter begins.
Recognition
Recognised by Europe's
Recognised by Europe's
most respected institutions.
Superbrands
Brand excellence award — Czech Republic
EY Entrepreneur of the Year
Jan Hummel, CEO & Founder
European Business Awards
International recognition
CEE Retail Awards
Central & Eastern Europe leader
Forbes — Czech Republic
Fruitisimo si sáhlo na půlmiliardu. U letiště buduje novou výrobní halu
Read article →Forbes — Hungary
Fruitisimo: jégkrém, szupermarket, gyümölcs — és Jan Hummel
Read article →Czech Crunch
Práci mu zrychlila, ale pak ho AI taky úplně odrovnala. Je to reálný problém, říká
Read article →