WHERE WE WANT TO GO
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TAKE THE BRAND FROM A REGIONAL (CEE) TO AN INTERNATIONAL (EUROPE, GCC) AND IN TURN A GLOBAL PLAYER MOSTLY BY FRANCHISING WITH EXPERIENCED MULTI-OPERATORS
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ENTER HIGH-SPENDING WESTERN AND NORTHERN EUROPEAN AS WELL AS GCC MARKETS WITH FRANCHISE STORES WITH MULTI-UNIT DEALS THAT ALLOW FOR FAST AND OPPORTUNISTIC GROWTH
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GROW IN WELL-ESTABLISHED CHANNELS SUCH AS MALLS, TRAVEL HUBS AND SHOP-IN-SHOP, BUT ALSO EXTEND INTO NEW TYPES SUCH AS UNIVERSITIES, HOSPITALS, AMUSEMENT PARKS ETC.
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INTERNATIONAL REPLICABILITY (HUNGARY, SLOVAKIA) AND INTEGRATION WITH MULTINATIONAL CORPORATION (SHELL) PROVEN, EXPANSION TEAM IN PLACE
WE ARE LOOKING FOR
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DIRECT FRANCHISE PARTNERS TO ENTER MARKET UNDER THE TERMS OF A MULTI-UNIT (PREFERABLY 20+ STORES) DEVELOPMENT AGREEMENT
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POSITIVE AND CORDIAL PARTNERSHIP AT EYE LEVEL IN ACCORDANCE WITH OUR VALUES AND CORPORATE DNA: LIVE WHAT YOU LOVE, 100% FRESHNESS, TRANSPARENCY
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MUST-HAVES: OPERATIONS MANAGEMENT TEAM IN PLACE, PREFERENTIAL ACCESS TO LOCATIONS IN KEY CHANNELS, NO COMPETING BRAND IN THE PORTFOLIO
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ADDITIONAL ASSETS: PRE-EXISTING STORE PORTFOLIO THAT CAN BE CONVERTED, ADAPTED (SHOP-IN-SHOP) OR COMPLEMENTED (IDLE SMALL SURFACES),
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LONG-TERM PARTNERSHIP FOCUS
Schedule a call with Ales
With expertise gained with Starbucks, KFC, Burger King and Pizza Hut expansion across CEE, I've been juicing up Fruitisimo expansion strategy since 2015.