WHERE WE WANT TO GO
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Take the brand from a regional (cee) to an international (Europe, gcc) and in turn a global player mostly by franchising with experienced multi-operators.
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Enter high-spending western and northern european as well as gcc markets with franchise stores with multi-unit deals that allow for fast and opportunistic growth.
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Grow in well-established channels such as malls, travel hubs and shop-in-shop, but also extend into new types such as universities, hospitals, amusement parks etc.
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International replicability (Hungary, Slovakia) and integration with multinational corporation (shell) proven, expansion team in place.
WE ARE LOOKING FOR
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Direct franchise partners to enter market under the terms of a multi-unit (preferably 20+ stores) development agreement.
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Positive and cordial partnership at eye level in accordance with our values and corporate dna: Live what you love, 100% freshness, transparency.
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Must-haves: operations management team in place, preferential access to locations in key channels, no competing brand in the portfolio.
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Additional assets: pre-existing store portfolio that can be converted, adapted (shop-in-shop) or complemented (idle small surfaces).
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Long-term partnership focus.
Schedule a call with Ales
With expertise gained with Starbucks, KFC, Burger King and Pizza Hut expansion across CEE, I've been juicing up Fruitisimo expansion strategy since 2015.