Freshly Made
Drinks prepared right in front of you from real fruits and vegetables. Nothing hidden. Nothing artificial. Every cup is made to order — always.
Live What
You Love.
A fresh healthy beverage brand built for modern Europe.
Fruitisimo is a market-leading European fresh healthy beverage chain, serving freshly made smoothies and juices from real fruits and vegetables. Since 2003, we have grown into 100+ stores across 5 countries — and we are ready for the next chapter.
100+
Stores
5
Countries
21
Years of Growth
2–3 yrs
Payback Model
Our Story
From Prague with passion,
From Prague with passion,
to Europe with purpose.
Founded in Prague in 2003, Fruitisimo started as a fruity & ice-cream bar with a single belief: that fresh, honest food has the power to change how you feel — and how you live.
Twenty years on, that belief has grown into a scalable European platform combining freshness, operational simplicity, central kitchen support and the emotional power of the "Live What You Love" lifestyle movement.
Read the Full Story2003
First fruity & ice-cream bar opens in Prague
2007
Expansion to Slovakia
2013
Franchising model launches
2016
Expansion into Hungary
2020
Digital loyalty & ordering app goes live
2022
Entry into retail business
2023
Expansion to Germany
2024
Expansion to Poland — 6 countries, 100+ stores
What Sets Us Apart
Why Fruitisimo
Why Fruitisimo
feels different.
Three things you feel from the first visit — and why customers keep coming back.
Live Show
Each order is kitchen theater. Watching your hand-crafted drink come to life is part of the Fruitisimo experience — a small daily ritual worth savoring.
Visible Quality
You can see and taste the difference in every cup. Our beverages look as good as they feel — honest, vibrant, and truly healthy. No guessing required.
The LWYL Movement
Not just a juice bar.
Not just a juice bar.
A lifestyle in a cup.
Fruitisimo is the heart of a category we call LWYL — Live What You Love. This is a lifestyle served in a cup, where nutrition meets emotion, freshness meets function, and joy is blended into every experience.
Fresh
Bold
Honest
Real
Energetic
Joyful
Explore the Brand
Freshly crafted live in front of you, using whole, honest ingredients
Designed to nourish your body and elevate your day — without sounding clinical
Every visit is a small but powerful act of self-investment
Wellness is the new weekend — Official Vitamin Dealer since 2003
No tricks. Just real fruit.
Franchise Opportunity
A proven model.
A proven model.
A growing market.
Fruitisimo's franchise model generates strong returns driven by low CAPEX, operational simplicity, and a brand that customers love.
25%
EBITDA Before Royalties
2–3
Year Payback
€80k
Indicative CAPEX / Store
15–120
m² Flexible Formats
01 — Model
Proven & Scalable
Fruitisimo's franchise model is built for replication across Europe — from malls and travel hubs to petrol stations, hospitals and shop-in-shop formats.
02 — Support
Central Kitchen Supply
Our own Fruitisimo Factory manages production and supply chain centrally. Partners receive full operational training, systems support and digital ordering infrastructure.
03 — Technology
Digital-First Platform
App ordering, loyalty program and subscription model built in. A growing digital ecosystem that deepens customer relationships and drives repeat visits.
Our Markets
5 countries today.
5 countries today.
All of Europe tomorrow.
Active Markets
Where we are
- 🇨🇿Czech RepublicHQ · Mixed ownership
- 🇸🇰SlovakiaFranchise
- 🇭🇺HungaryFranchise
- 🇩🇪GermanyCompany owned
- 🇵🇱PolandCompany owned · 2024
Target Markets
Where we're heading
- 🇬🇧United Kingdom
- 🇪🇸Spain
- 🇷🇴Romania
- 🇳🇱Netherlands
- 🇧🇪Belgium & Luxembourg
- 🇨🇭Switzerland + other EU
Recognition & Press
What the world
What the world
is saying about us.
Forbes — Czech Republic, May 2023
"Fruitisimo — a successful fresh healthy beverage chain — is expanding into new markets including Germany and Poland, accelerating its European growth."
Forbes — Hungary, March 2023
"Hungarian consumers are falling in love with Fruitisimo — the Czech fresh beverage chain that blends lifestyle with genuinely healthy drinks."
Superbrands
Brand excellence award
EY Entrepreneur of the Year
Jan Hummel, CEO & Founder
European Business Awards
International recognition
CEE Retail Awards
Central & Eastern Europe
Become a Partner
We're not looking
Explore Partnership
We're not looking
for investors. We're
looking for people.
Fruitisimo franchise partners are passionate, hands-on, entrepreneurial people with multi-unit ambitions. They have operational excellence, local market expertise and a long-term alignment with our DNA: freshness, positive energy and transparency.
"We are not about the fastest mixer or the most powerful juicer. We are about people."
Passionate & Hands-on
Multi-unit Ambition
Operational Excellence
Local Market Expertise
Long-term Mindset
Fruitisimo DNA